STCC sign five-year TV deal with TV4 and C More

The Scandinavian Touring Car Championship organisation has announced a new TV deal with TV4 and C More, lasting until 2022.

”This is one of the most significant media contracts in the history of Swedish motorsport and we see this as an important step in our long-term strategy for STCC and Swedish motorsport,” said Hans Bååth, Chairman of STCC AB.

The championship will be shown live in the new channel Sportkanalen, previously named TV4 Sport, and online at C More.

”To start a long-term cooperation with the STCC, the biggest motorsport series in Scandinavia, is a key in our strengthened push for sports. The viewers will be offered a comprehensive coverage in a wide span of channels with exciting racing on circuits in Sweden and Norway,” said Johan Cederqvist of Bonnier Broadcasting Sport.

The 2018 STCC season starts on May 4-5 at Knutstorp in the south of Sweden.