BTCC extends Goodyear tyre deal

Organisers of the BTCC have announced an extended deal with tyre supplier Goodyear that will run through to the end of the 2026 season.

The new deal will see the relationship between the two parties run to more than 20 years, and will include the introduction of the new hybrid era from next year.

The Goodyear name returned to the series last year, with the Dunlop brand having previously been the one that was showcased in the series.

“We are thrilled to have signed yet another extension to our partnership with the BTCC, continuing as tyre supplier and retaining the naming rights to the championship,” Goodyear Europe motorsport director Ben Crawley said.

“We were really drawn to the contract extension as we wanted to be part of the next exciting chapter of the championship. With the introduction of hybrid power, new demands will be put onto the tyres and we are able to bring a lot of knowledge and expertise to the programme thanks to our experience working with leading OEMs where we are shod on some of their hybrid and electric vehicles.

“The fact that this contract also brings us fantastic milestones, such as entering a third decade of partnership, makes us feel really proud as we reflect on all of the fantastic things we have done as a company to promote and develop the championship, not only for the teams and drivers, but also the fans. We look forward to entering this new chapter with the UK’s leading racing championship.”

Series boss Alan Gow was thrilled to confirm the new deal.

“The BTCC having a strong technical tyre partner is a key component of our success,” he said. “As well, being the first major touring car championship to confirm its pathway for introducing hybrid technology, Goodyear is a hugely significant part of it.

“This is a very exciting period for the championship, and I’m pleased that we will continue our partnership with Goodyear through to the end of 2026. Goodyear has been an incredibly proactive and engaged partner of the BTCC for so many years and their ongoing commitment will help the championship continue to thrive into the future.”

The agreement also sees Goodyear retain title sponsorship of the series, although the last two years have seen that role taken by Kwik Fit under a special partnership between the two brands.