Supercars and YouTube join to give international viewers top access
Australia’s most popular motorsport category will be accessible for the worldwide market after Supercars today announced it will partner with YouTube to provide access to overseas viewers in a first for an Australian sport.
Either through Supercars’ own SuperView platform or through YouTube’s Membership program, international fans can sign up to watch the action for either $59.99 annually (through SuperView) or $5.99 a month (YouTube) to get every practice, qualifying and race session live globally.
With ad-break free sessions, the coverage looks to mirror that of domestic broadcast partners Foxtel and Kayo while the free-to-air TV agreement in Australia with the Seven Network means only select rounds will be shown without fans having to pay.
Support category sessions will also be available through the international service which includes the Super2 championship, Toyota 86 Racing Series and Porsche Carrera Cup Australia.
Supercars General Manager of Television & Content Nathan Prendergast says it’s an exciting opportunity for Supercars to now showcase its product in a more accessible way internationally.
“I’m delighted to expand out broadcast coverage in conjunction with YouTube to our fans around the world.
“As an enhanced offering, the new package includes the addition of all Supercar Practice sessions along with Support categories races and colour stories.
“SuperView now offers over 160 per cent more coverage from regular events and four full days from the flagship Repco Bathurst 1000.”
The Mount Panorama 500 will start the season from February 26-28, running at the most famous track on the Australian calendar.