Photo: BTCC

Kwik Fit extends BTCC title partnership into eighth successive season

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The British Touring Car Championship has confirmed that Kwik Fit will continue as its title sponsor for an eighth consecutive season. 

Aligning with the UK’s premier motorsport series back in 2019, Kwik Fit has since been a huge supporter of the championship; contributing to its growth and success through its variety of activations and promotions.

“We welcome the continuation of this flourishing partnership and look forward to strengthening the collaboration between TOCA, Goodyear and Kwik Fit even further,” said Alan Gow, BTCC Chief Executive.

“The team at Kwik Fit have fully embraced this partnership since joining our distinguished list of loyal partners back in 2019 and they’ve never looked back. 

“The activations trackside, online, on television and in its centres – in collaboration with our own dedicated media team – has shown the ways in which such a partnership should be delivered.”

Andy Lane, Kwik Fit Marketing Director, continued: “This will be our eighth year partnering the BTCC and we’re still as excited about the upcoming season as we were for our very first. 

“Our aim from day one has been to add to fans’ enjoyment of the races, whether they’re at the circuits, watching on TV or following the championship online.

“This year we are looking forward to bringing an even bigger interactive area to the race weekends. A huge part of the excitement of the BTCC is the atmosphere created by the fans, and we thoroughly enjoy playing our part in that.”