Kumho takes on World Tour title sponsorship

Kumho Tire has been named as title sponsor for the inaugural TCR World Tour season.

The South Korean company – which had already been named as tyre supplier for the series – has agreed a three-year deal with WSC, with the new partnership signed off between Marcello Lotti and Kumho Tire CEO Iltaik Jung during a meeting in Lugano last week.

The title sponsorship agreement follows news that drivers and teams will do battle for the KUMHO TCR World Cup title.

Kumho already supplies control tyres to TCR Europe, TCR Denmark, TCR Eastern Europe and TCR Spain, whilst TCR Australia, TCR Brazil, TCR Finland, TCR Middle East and TCR South America will all switch to Kumho rubber this year.

“Kumho Tire has been recognised for its quality and technological excellence by providing official tyres for TCR Europe and other major events,” WSR president Lotti said. “I am certain that the inaugural KUMHO TCR World Tour this year will deliver exciting races.”

Janghyuk Yoon, Senior Vice President of Global Marketing at Kumho Tire, also welcomed the news.

“Building on years of technological expertise in motorsports, Kumho Tire is expanding its horizon as a partner of the TCR World Tour,” he said. “We will continue to strengthen our position as a high-performance tyre brand.”