XXXX Gold announces V8SC sponsorship

XXXX GOLD, Australia’s second biggest selling beer brand, has entered into a three year partnership with V8 Supercars Australia to become a Platform sponsor of the V8 Supercar Championship Series, alongside BigPond. XXXX GOLD, the nation’s second biggest selling beer brand, has entered into a three year partnership with V8 Supercars Australia to become a Platform sponsor of the V8 Supercar Championship Series, alongside BigPond.

The partnership with Australia’s No.3 sport will enable XXXX GOLD to give its loyal drinkers even more opportunities to enjoy their favourite beer, as well as reach a new, wider audience of potential fans.

XXXX GOLD will be the beer on tap at all twelve Australian V8 Supercar events and will be actively involved in the atmosphere of the V8 Supercar Championship Series. Race goers will be able to refresh themselves with a XXXX GOLD as the competition hots up – they’ll certainly need to as they’ll have been treated to a live performance from the XXXX Angels before the races begin!

Tony Cochrane, Chairman of V8 Supercars Australia, said the partnership was the perfect union of two premium and fast growing Australian brands.

“We welcome XXXX Gold with open arms and are enormously excited about the cross-promotional elements the partnership will bring for both sides,” Mr Cochrane said.

“Our truly national V8 Supercar Championship Series will provide a tremendous platform for this great brand to extend itself across the nation.

“We will work extensively with XXXX Gold in the introduction of the brand at our events and across the Series to deliver this great product to millions of our fans.”

Andrew Coates, XXXX Marketing Manager, said, “V8 Supercars is already Australia’s third biggest sport in terms of attendance and is continuing to grow. V8 fans are passionate about their sport and immerse themselves in it.

“Our experience with XXXX GOLD Beach Cricket has shown us that our drinkers like nothing more than a cold beer combined with good quality sporting entertainment. This new partnership means that, whatever the time of year, we will be in more of the places that our drinkers want to be.

“We look forward to launching our sponsorship of V8 Supercars at Adelaide’s Clipsal 500 in 2008, and to a very successful partnership over the years ahead,” said Coates.

The XXXX Angels are a group of seven professionally trained dancers who tour the country entertaining crowds with their energetic performances at high-profile events and bars. Their workload will now increase significantly as they will appear at all twelve Australian rounds of the Supercar races in 2008, reaching a combined audience of more than 1.5 million. For further information about the XXXX Angels, please visit http://www.xxxxangels.com.au