Power Maxed Racing reveal new look, title sponsor

Power Maxed Racing has revealed a new look for the 2019 BTCC season after agreeing a title sponsorship deal with the new-to-market insurance specialists Sterling Insurance.

The deal, which will see the team run under the Sterling Insurance with Power Maxed Racing banner during the year ahead, comes at the same time as the team re-affirms its relationship with Vauxhall thanks to a new partnership with Eurorepar.

Eurorepar, like Vauxhall, is owned by Groupe PSA and the Vauxhall Trade Club will distribute Eurorepar parts from 2020.

“We recognise the powerful benefits the association with PMR in the BTCC brings, so much so that each year, not only do we continue our support but we also increase our involvement,” Chris Downing, Vauxhall’s Head of Trade and Fleet Sales, said.

“With the integration of Vauxhall and its new owner, Groupe PSA, it brings new opportunities for the Trade Club brand and 2020 sees us starting to distribute its all-makes parts range, Eurorepar. It’s a perfect platform to help manage and promote Vauxhall Trade Club and Eurorepar with our dealers and importantly our trade customers.”

With Sterling Insurance set to launch later this summer, team principal Adam Weaver said he was pleased to welcome the new company onboard.

“We’re really excited to be heading in to this season with Sterling Insurance as our title partner,” he said. “Having taken the automotive car care brand Power Maxed to the size it is now in five years, purely through motorsport marketing in the BTCC, I’m genuinely looking forward to again displaying the power of marketing that the UK’s biggest motor racing series provides when done right. With Jason and Rob on board, it’s safe to say it’s going to be a Sterling year!”

The team is due to start pre-season testing today with a shakedown of the Astra at Brands Hatch, with Rob Collard on driving duties. Testing proper will then begin next week when Jason Plato will also sample the car for the first time.