Two Kias headed for inaugural TCR New Zealand series

Choice Performance Ltd has ordered two Kia Cee’d TCR race cars as the official agent for STARD, the constructor of the Kia TCR, ahead of the inaugural TCR New Zealand series.

“Kia Motors New Zealand are encouraged with the appointment of Choice Performance as the New Zealand and Australian Kia TCR agents,” said Matthew Wales of Andrew Simms Kia and Auckland Central Kia.

“We are excited to see the results Choice Performance and STARD can achieve with the Kia Cee’d TCR. There is potential to create marketing opportunities for the Kia brand and increase the brand’s exposure to existing and potential customers.”

Choice Performance Ltd is currently discussing with a number of New Zealand and Australian teams for potential purchase and leasing deals.

“Having recently returned from visiting Manfred (Stohl of STARD) and his team in Vienna I am exceptionally excited for this opportunity,” said Chris Little of Choice Performance Ltd.

“The development of the Kia Cee’d TCR is world class and a real credit to STARD. We are confident of achieving strong results in the New Zealand and Australian championship with the Kia Cee’d TCR and look forward to fostering our strong relationship with STARD who are exceptionally customer friendly.”

The Kia Cee’d TCR was unveiled in 2016 and made its race debut in 2017 in the TCR International Series with Zengo Motorsport.