Hyundai confirm PURE ETCR programme for 2021

Hyundai has confirmed its participation in next year’s inaugural PURE ETCR championship, during the all-electric series’ official launch in Copenhagen today.

The Korean firm first unveiled its ETCR ambitions at the 2019 International Motor Show in Frankfurt and has tested its Veloster N ETCR car last year.

Hyundai becomes the third brand to enter PURE ETCR, following in the path of Cupra and Alfa Romeo.

Andrea Adamo, Hyundai Motorsport Team Principal, said: “I’m very proud of Hyundai Motorsport being one of the first manufacturers to rise to the challenge presented by the ETCR category and PURE ETCR.

“The Veloster N ETCR project was a big technical challenge for us as a company with the new technology, but the performance we have had in testing with the prototype car shows the capabilities we have. I’m looking forward to seeing the car racing in Pure ETCR.

“Everything about the design of the car, and the technology involved is intended for high-performance, and concept for the race weekend format should definitely provide some exciting action when the competitive weekends begin next year.”

Hyundai also confirmed that it will make its competitive debut at the PURE ETCR showcase event at Adria International Raceway in November ahead of a full campaign in 2021.

The car was driven in the centre of Copenhagen on Friday evening by its Test and Development driver Augusto Farfus.

Francois Ribeiro, Head of Eurosport Events, the PURE ETCR promoter, welcome Hyundai to the electric fold and said that the Series had the potential to promote road car relevant technology.

“PURE ETCR will be a strong platform to promote car manufacturers into the performance electromobility segment and showcase their products within a very dynamic and modern environment.

“I am sure fans across the world will be excited to see the most powerful touring cars ever created go wheel-to-wheel in PURE ETCR’s winner-takes-all Battles, and the Veloster N ETCR just shows how aggressive that new generation of touring car will be.”