Triple Eight extends Red Bull sponsorship deal

Triple Eight has announced an expansion to its long-running title sponsorship deal with Red Bull.

The deal – which first started back in 2013 – will see the team continue to run under the Red Bull Ampol Racing team banner as it seeks to add to an impressive run of success through the years.

With Red Bull backing, Triple Eight has taken nine Supercars Teams Championships, seven Supercars Drivers Championships and four Bathurst 1000 race wins.

“Red Bull is one of the biggest and most respected forces in sports marketing anywhere in the world, so when they choose to back you for another three years, that’s not something we take lightly,” team boss Jamie Whincup said. “It’s a credit to every single person in this team, and it tells you exactly where we’re taking this partnership next.”

“This partnership has always been about more than racing. It’s been about sharing the journey with Red Bull, the successes and the challenges alike, and telling the story to fans here and everywhere else this sport reaches.”

“History matters, but for me this extension is about what’s next. We’re not here to protect what we’ve built – we’re here to take this partnership to another level, on the track and off it.

“On track, that means pushing the whole operation harder than we ever have. Red Bull back people who are willing to take that risk and back their ideas, and that’s exactly the kind of partner you want when you’re trying to lead, not follow.”

“Off track, there’s so much more we want to do together – new ideas, new ways to bring fans into this sport, and being upfront about the mistakes as well as the wins along the way. Red Bull has never been shy about big ideas, and neither are we.”

“I also want to say something about the people at Red Bull Australia directly. Their determination and their knowledge push us to be better every single day – honestly, they’re exactly the type of people you want in your corner when you’re chasing something bigger.”