Photo: whatvan.co.uk

HiQ new title sponsor for the BTCC

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The BTCC has got a new title sponsor. Replacing MSA is the nationwide vehicle servicing and tyre retailing network HiQ. The contract is over three years, starting next season.
“The BTCC has proved that it can deliver a high value of advertising worth, with live ITV coverage, the biggest UK motor sport attendance figures and broad media exposure. It gives HiQ a perfect opportunity to promote our unique offering as we re-launch and grow our network across the UK,” said Neil Burrows from HiQ.

British Touring Car Championship boss Alan Gow is very pleased with the new partner and is looking forward to the co-operation:

“I am thrilled that HiQ has chosen to partner with the BTCC to accelerate its ambitious network-building plans in the UK. We have enjoyed a great relationship with the parent company, Goodyear Dunlop, for several years, and are delighted that the group continues to work closely with the BTCC through promoting its HiQ retail network as it expands across the country.”