Photo: Motorbase Performance

Airwaves unveils Motorbase sponsorship

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Wrigley’s Airwaves has today unveiled a sponsorship deal with Motorbase Performance for the British Touring Car Championship season 2009. The team has been renamed to Airwaves BMW.
“Airwaves® is delighted to secure our sponsorship with Motorbase and we’re looking forward to a successful season for ‘Airwaves BMW’ in 2009,” said Wrigley’s marketing director Toby Baker.

“Motorsport is a perfect brand fit for Airwaves® and our ‘KICK UP A GEAR®’ vision. The HiQ MSA British Touring Car Championship is no different due to its adrenaline fueled nature and exciting racing,” continued Baker.

Motorbase Performance team boss David Bartrum is ecstatic over the deal with Airwaves.

“They have a proven record in motorsport, and with the tremendous end we had to 2008, we feel we have a superb chance of competing for race wins and podiums from the start of this season.

“We’re excited about the opportunities to work with a brand like Airwaves® and are looking forward to demonstrating the value of ‘Airwaves BMW’ both on and off the track to them.

“It’s great news for the championship that brands like Airwaves® feel it is a place to be and we’re eager to impress as we continue to build a championship winning team.”

Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate.